Neptune Beach, Florida, is a beachfront city located east of Jacksonville in Duval County, nestled between Atlantic Beach and Jacksonville Beach [1] [2]. It is known for its relaxed atmosphere, local charm, and pristine Atlantic coastline [1] [3].
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Neptune Beach was originally named “Neptune” in 1885 by land dealer Eugene Gilbert, who envisioned it as “The City By The Sea” [4]. However, significant growth didn’t occur until the 1930s when Jacksonville residents began purchasing summer cottages there [1] [4]. The area seceded from Jacksonville Beach and incorporated as its own municipality in 1931 following a tax revolt, driven by residents’ desire for better local services and control over their community’s development [2] [4]. The first mayor was O. O. McCollum, and the government initially met in Dan G. Wheeler’s old train station, who had named the area “Neptune” in 1922 [2].
Today, Neptune Beach is characterized by its local flair, offering a variety of dining, shopping, and activities [1]. The Beaches Town Center, located where Atlantic Boulevard meets the ocean, serves as the heart of Neptune Beach, connecting it with Atlantic Beach [1] [3]. This pedestrian-friendly hub features boutiques, cafes, galleries, and outdoor gathering spaces [1]. Notable establishments in Neptune Beach include:
- Dining and Drinks:
- Lemon Bar: Known for tropical cocktails, ocean views, and sunset drinks [1].
- North Beach Fish Camp: Offers fresh local seafood in a stylish setting [1].
- Pete’s Bar: A beloved landmark since 1933, said to hold Duval County’s first liquor license, known for its laid-back atmosphere [1] [4].
- Sliders Oyster Bar: A casual seafood spot famous for fresh oysters [1] [3].
- Southern Grounds: A neighborhood café serving coffee, pastries, and seasonal fare [1].
- Doro: Features seasonally driven, chef-crafted dishes with modern American flair [1].
- Flying Iguana Taqueria & Tequila Bar: A popular spot for unique culinary experiences [3].
- Shopping and Activities:
- Aqua East Surf Shop: Offers surfboards, skate gear, and beachwear [1].
- The BookMark: An independent bookstore with a curated selection of books [1] [5].
- Jax Surf and Paddle: Provides surf and paddleboard lessons, rentals, and eco-tours [1].
- Bali Cargo Company: Imports handmade items from Indonesian artisans [5].
- The Candle Garden: Offers soy wax candles and candle-making classes [5].
- Palmetto: Features Florida beach house interiors and seasonal gifts [5].
- KMH Home: Curated home goods, coffee table books, and fine kitchen utility pieces [5].
Neptune Beach is part of the Jacksonville, Florida Metropolitan Statistical Area and maintains its own municipal government while its residents participate in Jacksonville mayoral elections and are represented on the Jacksonville city council [2]. As of the 2020 census, the population was 7,217 [2] [3]. The city is also home to Neptune Beach Elementary School, Duncan U. Fletcher Middle School, and Duncan U. Fletcher High School, all operated by Duval County Public Schools [2]. The Jacksonville Public Library operates the Beaches Branch in Neptune Beach [2].
The area is part of San Pablo Island and offers 22 miles of white sand beaches, making it a prime location for water sports and a strong surfing culture [1] [2]. Visitors can enjoy yoga on the beach, surfing lessons, and exploring the local charm amidst pastel-painted architecture [1] [5].